Spikes Asia

Path to Peace

OGILVY VIETNAM, Ho Chi Minh City / COCA-COLA / 2018

Awards:

1 Shortlisted Spikes Asia
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Overview

Entries

Credits

Overview

Background

Trump and Kim really don’t like each other. So everyone was surprised when they decided to meet, June 12, in Singapore for a peace Summit.

Coca-Cola’s global message has always been about bringing people together and this was the perfect opportunity to highlight it. Even for the most unexpected people.

Our Budget was $50,000 SGD in the ASEAN Market with Singapore at the key focus.

Description

Trump and Kim had their peace summit Singapore. Which is why the ad was placed in the Singapore Airport at the baggage claim video display. Catching international travelers on the day the two leaders met.

Execution

Coca-Cola’s iconic color is red with simple white silhouette from the Logo to the iconic white ribbon.

We used Coca-Cola’s iconic ribbon as a path for peace for the Trump and Kim to follow and meet peacefully in the middle. When they met in the path for peace they shake hands and make a silhouette of the Coca-Cola bottle to reinforce that Coca-Cola brings people together.

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