As a side project to the traditional communication of the brand in the mass media, we looked for a different channel of communication, were the brand was showed as an intermediate between her and her partner.

The response of the objective group was 100% effective, the specific channels were the promotion was positioned, ran out of stock. There were responses in channels were the brand is not used to have reactions; digital media (Facebook, Twitter, Instagram). We still can´t say that we changed a habit of the objective group, however we created a first point of contact were the category doesn’t usually communicate.