With rising awareness of the new digital home living concept, Intel needed to create desire for the digital home experience, position the Intel-based PCs as a critical part of the experience and drive PC Sales within Asia. Using the proposition 'Experience more than you thought possible', Intel could reach users with varying levels of technical knowledge. The campaign gave users a 'key to the digital home'. A microsite encouraged users to explore a digital home, learn about the equipment and the lifestyle experiences on offer, and enter a competition to win their own digital home.