History has witnessed many coincidences. Renowned people have shared birthdays. Some, even a similar fate. In fact, familiar events have taken place in the same location, on the same date and same time too, even though they were separated by years.

So we used the metaphor of similar coincidences in the lives of two people, and turned it into a radio spot for Konica Minolta Photocopiers. Because the incidents in the life of one person seem to be an exact replica of the other’s.

Masked as trivia, the spot grabs the attention of the audience from the beginning. Eventually, it highlights that just like the similar lives of the two people mentioned in the spot, Konica Minolta Photocopiers can create great copies of documents.