Cannes Lions

PEUGEOT 407 SW

PRODEA, Turin / PEUGEOT / 2005

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Overview

Description

Thanks to glass roof, comfort and perfect environmental compatibility, the owner of the new Peugeot 407 SW can admire an inimitable panorama.The mailing pack consists of a letter, product brochure, and a book. On the cover a road is marked out by the leafy branch, and the centre line is a jet track in the sky.Claim: Your way is the way you choose.The book is an anthology of the most common Italian trees which 407 SW owners could look at when driving the new Peugeot.

Outcome

More than 9,000 clients, owners of the old 406 Station Wagon, received this mailing.10% visited the nearest Peugeot dealers. We are still calculating commercial results.

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