Cannes Lions

PHARMACEUTICAL BUSINESS

777INTERACTIVE, Tokyo / PFIZER / 2012

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Film
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Overview

Entries

Credits

Overview

Description

The Japanese healthcare industry provides patients with ‘Okusuri Techo’, an important and familiar tool used to better understand their current conditions. ‘Okusuri Techo’ is a pocket-sized record of medicine the patient has been provided with in the past.Unfortunately, many patients throw away their important medical history, since the Okusuri Techo is unattractive and boring.We are offering a newly designed Okusuri Techo that patients will want to use.

Execution

The important thing here is that the patient currently using Okusuri Techo should not be ignored, and their important medical history not be forgotten. Re-designing the current Okusuri Techo is our important mission.

Outcome

Backed by many pharmacists across the nation, 20,000 drug stores currently use this Okusuri Techo. Many patients across the nation have come to love the new Okusuri Techo. We have successfully provided a link connecting patients and pharmacists.

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