Cannes Lions
DEUTSCH, Los Angeles / SONY / 2013
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In addition to longer films placed online, we created a 60 second film to run in-cinema before "Wreck-it Ralph". Gamers love to imagine how their favorite characters would behave outside of the game, so the placement was a perfect fit.
Our film brought to life some of PlayStation's most popular heroes in an epic live-action battle scene and gave a sneak peak into the emotion that drives these characters outside the game – the gamer.
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