Scarily cheap talks to five people.What the client wanted: to boost sales with a hard-selling ad. It’s December, so be it Christmassy.

What the agency thought: off with reindeers, bells and Santas, along with being reminded to call the most hated uncle. It makes people sick.What the agency did: wanting to make the communication involving, we chose a thriller movie format. Oddly, those five that one can talk to so cheaply made a Christmas tree float on a lake in the mist. Scary, huh?What the audience said: it rocks.What the client said: it sells.