To develop design language that conveys the concept of the new Asics Speed Star 5, that combines technology and performance with the fashion world.

The effect of the optical illusion of the shoe, and its resemblance with Op Art, served as inspiration so that the plastic straws were transformed into innovative POP material capable of producing visual effects to get across the concept of lightness, flexibility, movement and fashion.

The promotion gained great exposure and impact at the points of purchase with materials that broke away from the norm and highlighted the launch of the Asics Speed Star setting it apart from the competition.