As part of the Curve campaign, which celebrated curves over straight line, we decided to look how the global Porsche website was coded and add an Easter egg directly into the code. To do so, we followed developers’ saying, “Code is poetry”, and created a curvy digital road in ASCII art… a road that you could actually drive just by pressing the space bar. This trick inspired 4000 tweets from the most influential accounts of the geek community reaching a total of 15 million Chineses. But more important visits on the Porsche Cayman Website increased by 235% the first week.