Cannes Lions

"Power Your Holidays"

ARCADE EDIT, New York / OCEAN SPRAY / 2023

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

The film heroes Ocean Spray’s most forgotten product: jellied cranberry sauce. To reach our Millennial target, we had to think “socially,” so we took the jelly’s natural movement, made it into a dance that anyone could do, and gave it an original dance track. We launched with a social film depicting an extreme holiday transformation at a beige and boring dinner. The film broke through with our target audience and kicked off a robust digital campaign that included a TikTok duet with a jiggling jelly and a 10 hour yule-log pre-roll, closer to Christmas.

Execution

The film heroes Ocean Spray’s most forgotten product: jellied cranberry sauce. To reach our Millennial target, we had to think “socially,” so we took the jelly’s natural movement, made it into a dance that anyone could do, and gave it an original dance track. We launched with a social film depicting an extreme holiday transformation at a beige and boring dinner. The film broke through with our target audience and kicked off a robust digital campaign that included a TikTok duet with a jiggling jelly and a 10 hour yule-log pre-roll, closer to Christmas.

Similar Campaigns

12 items

Oreo Zero Gravity Glass

LEPUB, Mexico city

Oreo Zero Gravity Glass

2024, OREO

(opens in a new tab)