Cannes Lions
HUNGRY MAN, Sao Paulo / MONDELEZ INTERNATIONAL / 2016
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Lacta transformed The Bubbly chocolate into a character in the campaign "Eat before, ask questions later".
"We try to bring to the public a fun and sensory communication, outside the box of chocolates campaigns in the market. The intention is to bring the brand even more close to consumers and encourage them to try the product, « says Adriana Nogueira, Lacta marketing manager at Mondelez Brazil.
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