Project Gotham Racing is designed around the tagline that “style begins at 170 MPH.” It's the first site of its kind to use an acceleration mechanic to unlock and reveal content.

Using your keyboard's arrow keys, the race begins, and the user feels as though they are actually racing the car, approaching and eventually passing the car in front of them. They can then reveal content at each car and learn more about PGR3. Once you reach 170MPH, users master 360 degree models of the cars, download wallpapers and screenshots of the games, and even take a test drive.