Cannes Lions

RASPBERRY WINE

WELCOMM PUBLICIS, Seoul / BOHAE BREWERY / 2006

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The ‘well-being’ trend, and its focus on healthier living, has led to a growing preference among Koreans for beverages that are low in alcohol.The spot uses humour to present the legend that drinking raspberry wine can make you powerful. A man drinks raspberry wine and becomes so powerful that he turns over a chamber pot while urinating. We tried to make the ad as funny and hilarious as possible, using exaggerated expressions and situations. While urinating, the man creates a hole in the wall, breaks the urinal, destroys a telegraph pole, and trees fall.

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