The proposal by the agency gave him a big range (approximately 42,000 people each week) without the use of mass media, but directly and effectively in a visual and interactive format, with an investment of $ 0.00.

Every week we reach 42,000 people in an effective, direct and interactive way, with a media investment of US$0.00More people now know what the BBVA Foundation does to help improve the reading problem, and they even decided to collaborate. We made a monotonous trip to the ATM something more entertaining.And other brands are currently speaking with the bank to show their brand through the little man in the ATM machine. We created a new advertising format!