Since the introduction of Apple Watch, customers from around the world have been reaching out to Apple to share stories of how wearing the device has impacted their lives. They relate how, by allowing them to do things like track their daily activity and receive messages on their wrist, Apple Watch has helped them become more active, motivated, and connected.

For many, the device has proven to be a powerful guardian of their health and safety. Here, the benefits of wearing Apple Watch have been dramatic, literally a matter of life and death.

No amount of marketing in the world can replace a compelling story told in a customer’s own words — and own voice. To emphasize the profound impact Apple Watch has had on the lives of people of all ages, we chose a select group of Apple Watch owners to relate their dramatic experiences with the device. They are just a small sample of the countless numbers of people who regularly reach out to Apple to share their life-altering experiences with Apple Watch.

In this film, we wanted to highlight the ways in which Apple Watch can be a powerful guardian of your health and safety, no matter how young you are or healthy you consider yourself to be.

Real Apple Watch users tell how, by alerting them to potentially dangerous elevated heart rates and allowing them to instantly call for emergency assistance, Apple Watch is not just a nice-to-have luxury, but a must-have piece of technology.

We focus closely on the faces of people as they tell their stories, which are enhanced by cutaways to physical artifacts from the events being described, as well as cinematic establishing shots that help the viewer place him or herself in the mind of the storyteller.

Since the introduction of Apple Watch, customers from around the world have been reaching out to Apple to share stories of how wearing the device has impacted their lives. They relate how, by allowing them to do things like track their daily activity and receive messages on their wrist, Apple Watch has helped them become more active, motivated, and connected.

For many, the benefits of wearing Apple Watch have been dramatic, literally a matter of life and death.