Cannes Lions

Rebel Against Concussions

KAMP GRIZZLY, Portland / ABBOTT / 2023

Film
Film

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Health technology company Abbott and the Brain Injury Association of America (BIAA) have joined forces with comedian and actress Rebel Wilson to raise awareness about the seriousness of concussions in a new PSA.

As the inaugural spokesperson of Concussion Awareness Now, a coalition of non-profits formed by Abbott and BIAA, Rebel is leading the charge to change how society views concussions. Often occurring as the result of everyday accidents such as slips and falls, which happened to Rebel herself on a film shoot. More than half of suspected concussions are ignored. However, Rebel did not ignore and she partnered with this organization and Abbott.

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