The main challenge was to create a crafty hand made visual identity that would be unique in the local beer market. The emphasis was to make the craft beer look like it originated in a backyard brewery, not brewed at the biggest and most modern industrial brewery in Lithuania.

Compelling and natural, over-simplistic design declines all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality. Sort names ironically embrace the sea.

The product was launched on a low key note to look as little marketed as possible. So the first feedback comes from once so sceptical beer enthusiasts and bloggers:

- "Red brick beer workshop – Švyturys steps forward"

- "All three beers are different and interesting. It was a totally unexpected move form Švyturys"

- "No doubt it‘s a cure for Švyturys brand. Good news for beer lovers? Perhaps yet to come."

- "I hope for more experiments in the future which would just get better"