Cannes Lions

RED BULL

ZARAGUZA DIGITAL, Bratislava / RED BULL / 2012

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Overview

Entries

Credits

Overview

Execution

1.The ChallengeGet the attention of art students and motivate them to enter a competition in creating art out of Red Bull cans2.The IdeaDon’t just inform –inspire!

Instead of using traditional posters, we used Red Bull cans as a material.3.The solution We placed the Ads od can in places, where lots of students tend to hang out – cafés and bars near colleges, etc.

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