Cannes Lions

REFRIGERATORS

DAIKO ADVERTISING, Osaka / PANASONIC / 2009

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

Objective & Concept: To draw attention to the National Refrigerator offering an impressively large capacity despite its compact size, the sound logos of various well-known Japanese brands were used. It is the first time in Japanese advertising history for several different brand jingles to be used in this way in a radio commercial. Target: Everyone.

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12 items

Shortlisted Cannes Lions
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