The spot starts playing the music of the ‘Neverending Story’ film, but the lyrics are different. In a magic environment, the lyrics describe how wonderful the difficulties in the way are, while these difficulties become more and more absurd. Finally, we find out that is the new Renault Megane driver, on a kind of a toll gate, who is choosing this absurd way full of obstacles to probe all the car’s advantages. The lady who attends him at the toll gate asks for his orders singing the song. At the end, we hear the claim: ‘Choose the most difficult way’.