People are already aware about car safety.

it’s expected, it’s the least a car manufacturer can do (to avoid a crash thanks to driving aids technology or to be protected in case of a crash thanks to reinforced structures, airbags etc).

it’s associated with certain brands (namely Volvo) and much less with others

how can Renault bring a different point of view about safety?

By taking care of people in the event of a car crash, after the crash.

This unique work must be shown and shared with the world because no one knows about it.

It is not just about training firefighters; it is also about including since the conception and the design of the car a lieutenant colonel. Who is a full-time employee at the Renault engineering department to create innovation that really helps firefighters once they are on the field.

Firefighters should be called Time-fighters. They are constantly fighting against time.

This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.

The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...

The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition.

The approach was simple.

We decided to show a large audience the backstage of that unique collaboration with firefighters. How is Renault working every day with the fire brigade?

How is Renault helping them save precious time on the “golden hour”?

60 minutes, after which the victim's chances of survival drop by 50%.

Several innovations and actions resulted from this collaboration and will be known by the public and firefighters around the world

The film was directed by Jules and Gédéon Naudet, experts and renowned for their documentaries about firefighters since their film "9/11" in 2001.

Their intimate, sensitive approach, which involved a total immersion in the fire station for 9 days, encourages confidence and allows for true testimonies and a human film.

Portraits of involved firefighters in Renault’s program will be broadcast at the same time to emphasize the human perception of the campaign.

The campaign was just launched on March 29th, so we don’t have results yet.

What we can say is that the campaign has raised an important interest in the press and media (PR).

Multiple interviews have already been organized with the Naudet brothers (TV, press, internet).

It has raised the interest of other car manufacturers. We received messages on social media congratulating the approach and the work done by Renault with firefighters.

It has raised interest from a large audience of local fire brigades worldwide.

The European institution Euro N cap that settles the standard of safety is now working with Renault and the firefighters to develop the best rescue sheet thanks to that collaboration.