The Cosmopolitan is a hotel that offers the debauchery and decadence of Vegas, but with a stylish and sophisticated approach. This ad demonstrates this unique combination by juxtaposing decadent and suggestive behavior with kittens and other pure, innocent animals. This acts as a metaphor to demonstrate the balance of vice and virtue. At the end of the ad, we see a pure white butterfly being denied entrance into the hotel so the balance isn’t skewed too much toward being virtuous. This balance, we are told, is “just the right amount of wrong.”