The Frank the Fruitcake Facebook app was launched 3 weeks before Christmas 2011, with marketing support on paid blogger teasers, YouTube channel videos, Facebook paid ads, search and on Walmart holiday emailers. All efforts were implemented at roughly the same time and drove traffic to the FranktheFruitcake.com mailroom launch site.All efforts were designed for people to receive Frank as a package and pass him on to their friends on Facebook.

Sends/shares on Facebook: 35,955FranktheFruitcake.com Mailroom Visits: 69,038YouTube Seeding Views: 331,008YouTube Organic Views: 51,679Facebook Embedded Video Views: 15,060Facebook Ads: 6,561Total Impressions of Frank the Fruitcake: 483,346The Frank the Fruitcake experience was also featured in industry press such as Mashable, Creativity, PSFK, The Inspiration Room, Adweek, Ad Age, and more. More importantly, it showed a traditional retail client like Walmart the power of social creative thinking.