Cannes Lions

RETIREMENT PROGRAMME

OMD FRANCE, Paris / AXA / 2005

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Overview

Entries

Credits

Overview

Execution

The media creativity was mainly expressed by the exchange of editorial content with the media partners, including a customised retirement coaching and fifty testimonials focused on retirement solutions launched on Television.

Outcome

Axa became one of the major players by gainig the third place thanks to the 140,000 openings of the retirement accompaniment programme (PERP).

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