Coca-Cola has been putting its efforts into becoming a more sustainable company. Not only in how they produce their products, but also in how they are consumed.

Now, one of Coca-Cola’s most important objectives is to encourage a whole new generation of Coke drinkers, to start using their returnable bottles.

Everyone was hyping about IOS 16 latest feature that allows Iphone users to create and share stickers by simply pressing on a photo and dragging it to any app.

Following the trend, we created this mobile-led campaign inviting everyone to make use of this technology by asking consumers to search for the Coke bottles in our billboards, create a sticker and return them to our IG profile in order to get a free returnable Coke.

By leveraging this new Iphone feature we made younger consumers engage in a fun and innovative way with the brand's returnable bottles platform.

At a moment when people were going crazy with IOS 16's latest feature, Coca-Cola jumped in the hype and invited everyone in Chile to use this new tool and learn in an engaging way about the brand's returnable bottles platform.

The idea started with a call to action through the brand's social media. All they had to do were three simple steps: 1. Take a photo of a Coca-Cola bottle in an ad. 2. Share it on Instagram Stories tagging Coca-Cola. 3. Get a free returnable Coke.

In this way Coca-Cola invited everyone to return thousands of bottles that were part of Coca-Cola's already existing ad campaigns in the streets of Chile, in exchange for winning a free returnable Coke.

The campaign was released on April 22nd 2023. Up to the closing date of Cannes Lions the campaign was still running. The results so far are:

+1.900.000 Reach

+3.500.000 Impressions

+200.000 Interactions