A sunbathing girl rises and slides into the water.Cut to crocodile sliding into water.They swim underwater, they slowly surface, crocodile looks at drinkingwilderbeasts, girl looks at drinking boys.

In close collaboration with the guys at M! we do an extra shoot of each months cover model - seen from behind. For every monthly M!-issue throughout 2007, we then create the ultimate back-cover, presenting that wonderful, irresistible, round ...! ”Royal Beer - Proud sponsor of the back side”.

1650 boys signed up the 'sms-service' in order to get this 'virtual girlfriend'. The number of 'enrolments' gives the notion that it was a great success, given the fact that it actually did cost money to join it. It gave Royal Unibrew and Magazine M! a great deal of publicity.