Royal Unibrew wanted to be a part of the Danish cider market. Royal’s Tempt Cider should be the new and exciting cider brand on the market. The refreshing brand for the young people who are curious about life and dare to live it. Tempt Cider is for the free and rebellious who dare to be tempted and follow their curiosity to new experiences waiting around the corner.

The Tempt design is full of secrets and charming details. Details that you want to explore. The product should be in the media and support the positioning 'Tempt Cider is for people who are curious about life'. This is why the illustrations tell small stories for people who take a closer look. On the back label we made a keyhole where you can read a hidden massage: “I have a secret – temptcider.com”. On the website you can see, tell and share secrets, and you can find secret masquerade parties.

The launch was a great success, immediately placing Tempt as the second best selling cider brand in Denmark with a 20% market share.