Reebok wanted to bring the fun back into running, and motivate consumers of all levels of athletic ability to participate in running and enjoy the sport. In addition, they wanted to differentiate their brand by focusing on the fun of running. The site is part of this campaign by Reebok which includes television spots and race sponsorships. Featuring a first-of-its-kind “mashup” between Reebok, Google maps, iTunes and Flickr, GoRunEasy.com allows consumers to map out and share their favourite running routes, post snapshots taken along their runs, upload music playlists, join discussion groups with other runners and watch celebrity videos.