Cannes Lions

SAMSUNG ELECTRONICS

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2012

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Overview

Entries

Credits

Overview

Description

The Branded Content has been warming up to the situation when Samsung AnyCall has launched its brand Anyband, in 2007With the help of internet, web based centred like music video become a mainstream and recently we have moved forward in a stage of looking for how to apply movie, viral film and various contents.

In addition, PPL (product placement) within the broadcasting system has a strict regulation while web base branded contents has no boundary yet.

Execution

A totally new theme park, Samsung Electronics’ Smart Park is opening!We have devised a theme park concept microsite and facebook application, which allow consumers to experience products of Samsung Electronics on-line.

If clicking a mouse few times and staring at the monitor were all there was so far to get some product information, at Samsung Electronics’ Smart Park, consumers get to try and experience products of Samsung Electronics, such as 3D TV, Galaxy Tab, and bubble washing machine, as if they are in a real theme park. Through a webcam interaction, controlling is enabled and this adds up to consumers’ novel and interesting experience.

Outcome

Since the 2 months campaign has just started on 27th Apr. and will last up to the end of June there is not a significant result that I can provide you yet.

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