Cannes Lions

Samsung Unpacking

72ANDSUNNY AMSTERDAM, Amsterdam / SAMSUNG / 2016

Film
Demo Film

Overview

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Overview

Description

The ‘Unpacking Samsung’ film pays homage to the user generated phenomena of ‘unboxing’ videos, but escalates quickly to take the viewer on a playful journey through Samsung’s rich history of impacting technology and culture.

The 90 second film ‘unboxes’ some of Samsung’s most iconic mobile innovations, from the first phone they ever launched (the SH­100), to the World’s first commercially available watch phone and World record holding smallest portable TV. To the World’s first 3G call made from Everest, their Waterproof Galaxy S5 and the S6 Edge + VR headset. The featured phone models were showcased for their respective contributions to everyday life and culture as we know it today.

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