Studies show the survival rate of sudden cardiac arrest doubles if witnesses have seen a short video on CPR. But we needed to find an entertaining way to keep the attention of our younger audience and engage them long enough to learn the crucial steps. Therefore, we enlisted the help of Ricky Rubio, international and NBA basketball star. In this new version of the Save-A-Life Simulator, we depict a young man at the gym who suddenly collapses. Rubio guides users through a series of videos, ultimately helping to save a virtual life. Goal: 1 million visitors.

The Save-A-Life Simulator, teaching millions of people around the world how to save a life, was recently credited with helping save a real life—on a basketball court in Chicago. What’s more, the site is being used in training programs by athletic departments, major universities and medical centers globally. More than 5.5 million unique visitors have visited the site, and the campaign has garnered more than 175 million impressions. It’s quickly become the number one online training tool for sudden cardiac arrest.