Cannes Lions

SAVE ENERGY CAMPAIGN

LECHE2, Santiago / GOBIERNO DE CHILE / 2008

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Entry Description: A banner where you click on the switch (image/graphic icon for the entire campaign that makes coherent the act of turning the lights off and as a consequence saves energy) and the whole screen turns black.Client’s Brief: Design communication actions that make people sensible about the importance of using electrical energy in a proper way.Marketing Objectives: To reduce electrical energy consumption by 3% as a result of changing people’s consumption habits.Target: ESG (Economic Social Group) Transversal group for the upper class.Results: 10% electrical energy savings after a month of campaign.

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