We used the iconic Lacoste polo as inspiration and created 10 very special polo shirts where the crocodile leaves its historic spot to 10 threatened species: the Vaquita, the Burmese roofed turtle, the Northern Sportive Lemur, the Javan Rhino, the Kakapot Parrot, the Cao Vit Gibon, The California Condor, The Saola, The Sumatran Tiger, The Anegada Ground Iguana.

For each species, the number of polo shirts produced corresponds to the number of animals known to remain in the wild: ranging from 30 examples for the Vaquita to 450 examples for the Anegada Rock Iguana; 1,775 polo shirts in total were launched during the Paris Fashion week.

The 1 775 limited edition Save our Species polo shirts were exclusively sold online in the US and in Europe.

Video contents were released on Lacoste social media to explain the operation and the partnership with IUCN.

The launch was made during the brand fashion show at Paris Fashion Week on February 28th.

Limited edition Save our Species polo shirts sold out in 24 hours

+76% new clients

Social media: 600k shares

1,2 million d’impressions

9,9 million earned media

And additional positive fallouts for IUCN:

Donations multiplied by 4 during the operation.

Traffic on saveourspecies.org increased 200% for the month of March.

Newsletter subscriptions increased 300% for the month of March.