Schweppes is a brand that had recently recreate a whole brand universe and that launched a new print copy (2 years ago). Indeed, the target of the night -the clubbers- represents 25% of the market. So, as the leader of the adults soft drinks market, Schweppes had to adapt its communication to be specific for this special market.

The starting point was that each flavour leaves a different feeling in the mouth, so the design of the cans should express this sensation. Each design is composed of basic geometrical forms, like an explosion. The background is white to play with the night codes. And it has been thought of for the clubbers and night birds as the cans are printed with a special ink that reflects the black light.

As the objective was mainly considered in term of image there is not lots of data to illustrate the success. But the slim cans have been supplied in more than 150 premium night clubs and about 700.000 litres have been sold. More important, the night clubs' managers have a great feeling about this project. They are delighted by the good image the cans promoted, as to be judged thanks to some quotes: "The design is really original, especially for a soft drink. That's more than a can, it's a collector object I'll keep!".