How do you position Schweppes as the adult soft drink when you can’t show anything with “Adult” content on commercial TV? The answer was to create “Adult” short films to play on the internet and to use the commercial airtime to promote the web site where they could watch the films.

So far the schhh.eu/shorfilms website has had over 4 million minutes of viewership and is still to launch in some regions. The numbers are growing exponentially everyday with new regions and countries requesting the campaign work.