Cannes Lions

SHARE THE DRAMA

HEINEKEN INTERNATIONAL, Amsterdam / HEINEKEN / 2018

Film
Film
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We see the representation of an epic moment of football from Ronaldinho during the UEFA league through the lens of cinema, where his epic dribbling and goal after the opposite team is translated into a typical Sci-Fi movie. The audience shares the drama of those moment in a cinematographic way.

Ronaldinho escapes from the opponents, while chased by the drones he runs, hides and avoids confrontation till the moment comes. Our audience is with him each moment of the action. The wall of the opponents is in front of him and he will defeat them with his best kick.

He manages successfully his actions and salutes the scared opponents with his typical hand gesture while our audience cheers.

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