Music is made to be shared, and audio sharing on AirPods makes it even easier to share an amazing song. During the holidays, we wanted to show just how simple and magical it is to share the joy of music with someone you love.

“Puff” is a Spanish-language trap track from Argentinian producer Bizarrap and Belgian-Argentinian hip-hop artist Bhavi. The duo has never been featured in an ad campaign of this size and scale, which ran in 22 countries and was featured at every Apple Store with an AirPods retail bay.

This year’s campaign drove 4x direct qualified visits to Apple.com vs. 2021, and AirPods Pro Gen 2 drove a 44% increase in worldwide shipments in its category price band in Q422 vs. Q421.

Source: Canalys (https://canalys.com/newsroom/worldwide-tws-shipments-Q4-2022)