A micro mobile site was developed through web socket technology, to make fans come together at precisely 19:03, which is the year the club was founded.

The transparent jersey on the microsite got more appearing with each touch. When 1903 users gathered, the jersey appeared and people earned the chance to fill out the form to get the jersey.

We promoted the site on various football sites and mobile apps, and counted down to each session on mobile banners that took place at 19:03.

Execution received 5 million impressions.

542.901 fans touched the jersey.

1.000 forms were filled with 50% less lead cost.