Cannes Lions

#SHAREALOT

MORTIERBRIGADE, Brussels / MOBISTAR / 2014

Presentation Image

Overview

Entries

Credits

Overview

Execution

We aired each challenge at the start of a commercial break on TV.

We asked viewers to share pictures of umbrellas under a shower, kitchen catastrophes or their mouths filled with spoons.

Their actual entries would then be shown at the end of the same break.

Speed was an important factor in these challenges: participants had about 2 minutes to post their picture tagged with #sharealot so it could be integrated in real-time in the commercial and aired during the same break

Thus proving that those who want to share everything now really can, thanks to Mobistar.

Outcome

Every day, for 14 days, we received over 110 Instagram pics within 2 minutes for every challenge, all tagged #sharealot.

That way we adapted and aired 41 unique commercials, watched by over 1 million viewers per commercial.

With #ShareALot we not only launched the tariff plan.

We also made it instantly relevant by linking a new social tool like Instragram, to the good old-fashioned medium of television.

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