Cannes Lions

SHELL

JWT ARGENTINA, Buenos Aires / SHELL / 2006

Film
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Shell presents a campaign specially created in Argentina due to its 90th anniversary in this country. It tells the story of a young man who decides to recuperate a car that once belonged to his grandfather. It is abandoned in an old woman’s farm and he tries to convince her and ends up buying it. He sent it in tow to a Shell station and people there carefully fixed this spoiled car. Once he achieved this task, the young man wonders his grandfather, giving him the car as a present for his anniversary.

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