We partnered with The Telegraph Magazine and promoted a photography competition through print and online. Participants entered online at shell.co.uk/capturingmotion and uploaded photos under different movement themes, including: ‘Extreme Motion’ and ‘Moved Through Emotion’. Prizes for category and overall winners reflected their chosen themes, such as skydiving, and included a photography-themed grand prize. Viewers also rated other entries online, with a ‘most popular’ category for the photos which received the highest ratings on the website.

We succeeded in broadening our appeal with 88% of our audience from non-Shell sources.

Higher levels of brand engagement were achieved with dwell times 87% above target (5.61 minutes) and a tiny cost of £1.09 per visit.

Our 14% contribution rate and 20,491 ratings cast, illustrate phenomenal brand involvement results