Cannes Lions
J. WALTER THOMPSON SPAIN, Barcelona / FREIXENET / 2016
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Freixenet, the major worldwide cava producer, is a brand that greets a whole country every Christmas, offering a show that combines art, emotion, effort and a lot of gold.
During years a lot of celebrities have been in front or behind the camera in order to host this show.
This year the members of the Spanish Rhythmic Gymnastics group were the chosen stars to make a toast and give an unprecedented performance. For the first time incredible stunts and gymnastic exercises were shot from artistic and glamorous perspectives.
We created a scenario inspired by the atmosphere of Carta Nevada: gold and black colors, gold glitter backgrounds, gold explosions, etc. Then we created a choreography considering different disciplines of Rhythmic Gymnastics (ribbon, hoop, balls, etc.) and associating the elements to the cava world (sparkles, bubbles, etc.)
Finally we created an original soundtrack to complete the show and it became a hit in social media.
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