Cannes Lions
JWT SPAIN, Barcelona / FREIXENET / 2013
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After 40 years of toasting Frixenet with celebrities, and during the worst years of economic crisis in Spain, we asked people whether there are still reasons to make a toast. And people answered. Massively. The following video is one of the winners, selected to be part of the most-awaited campaign of the Christmas season: “Your Toast”.
For the first time in history, the Freixenet star wasn't a celebrity but user-generated content.
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