Cannes Lions

SPARKLING WINE

JWT SPAIN, Barcelona / FREIXENET / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

After 40 years of toasting Frixenet with celebrities, and during the worst years of economic crisis in Spain, we asked people whether there are still reasons to make a toast. And people answered. Massively. The following video is one of the winners, selected to be part of the most-awaited campaign of the Christmas season: “Your Toast”.

For the first time in history, the Freixenet star wasn't a celebrity but user-generated content.

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12 items

The Heart Frequency

J. WALTER THOMPSON BRAZIL, Sao paulo

The Heart Frequency

2018, AMSTEL

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