After more than 30 years of show-business celebrities, The Colour Reserva, starring the Spanish National Synchronised Swimming Team, was the highest ranking campaign in Freixenet’s history.In 2009 we wanted to take the campaign a step further than traditional advertising. So we made a real documentary reflecting the team’s spirit of determination, willpower and effort, following their experiences in a real competition.

We made a real documentary reflecting the team’s spirit of determination, willpower and effort, following their experiences in a real competition. And we offered it to the different TV channels.

In addition, our “Synchro Girls” have been supportive, acting as ambassadors of the brand in various TV studios.

To date, 42 TV channels have asked to air the documentary as part of their programming.