Cannes Lions
72ANDSUNNY, Los Angeles / SONOS / 2014
Overview
Entries
Credits
Description
The SONOS PLAYBAR is a soundbar that allows you to both amplify your TV sound and stream music from any source. To communicate this, SONOS launched a film that merges a classic western showdown from Once Upon A Time in the West with a modern rendition of Bob Marley's "I Shot the Sheriff".
Execution
SONOS licensed the Bob Marley classic, “I Shot the Sheriff” with the intent to create a modern rendition. We then collaborated with Sam Spiegel of N.A.S.A. to produce this original cover track with Karen O of the Yeah Yeah Yeahs.
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