Cannes Lions

SHUBUO MOBILE SERVICE

UNIVERSAL McCANN, Istanbul / TURKCELL / 2005

Presentation Image

Overview

Entries

Credits

Overview

Execution

We designed “Shubuo Special Money” to be dispensed from ATMs when a customer withdrew money. ATM screens also displayed the Shubuo logo and content describing services. When the user withdrew money, the Shubuo money appeared on top. Shubuo money informed about the content of the services and a promotional offer.

Outcome

The aim was to capture people's attention at a time when they are thinking about money. The “Shubuo Special Money” was launched across 250 ATMs (most popular points were selected) in Ýstanbul, Ýzmir and Ankara. We individually reached 25,000 different people.

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