Cannes Lions

TUNE-IN TO YOUR TARIFF

MINDSHARE, Istanbul / TURKCELL / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Equalizer was not available as a feature on fizy.com before. We created four settings for four genres: arabesque, pop, rock and dance. Each had their own levels of high, mid and bass that also stand for voice, data and SMS. Users were free to play with these levels of frequencies while witnessing how easy it is to create a package that suits them in the “Suits Me” tariff.

Outcome

Our equalizer add-on was live for 2 weeks, during which it was viewed by 6.312.233 visitors. 526.472 of them created their own tariff with it, and 71.690 visited gnctrkcll.com through this add-on.

This execution boosted CTR’s by 55%, increased page views by 50% which translated into increased sales by an impressive 25%, compared to the previous period of the campaign.

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