Research shows that food can stay in-between teeth for weeks, if brushing isn’t precise in its execution. One solution is using Colgate’s Slim Soft toothbrushes - featuring floss-tip™ bristles that are slimmer at the tip, ideal for cleaning the tight spaces between teeth and gums. The radio ads are open letters to meat and vegetables-eaters who have food stuck in their teeth – food whose final resting place have been delayed, due to the inefficient brushing a competitor product brings.