Cannes Lions

Ski Mask Slump & Earl Sweater

COMMONWEALTH//McCANN, Detroit / FILLMORE DETROIT / 2020

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

This 3-color screen-printed poster for rapper Ski Mask the Slump God was created as a part of the Detroit poster program and the posters were sold in a limited run available to VIP guests that attended the show. The visual for the poster came from a lyric in the rapper’s song “Faucet Failure” where he says he’s “flyer than an ostrich”. The fact that ostriches are flightless birds so anything could be “flyer” than it perfectly captured the light-hearted humor of the rapper. The ostrich in the poster dons a ski mask, a direct reference to the rapper’s stage name, in addition to featuring some of the rapper’s jewelry and face tattoos. To balance the composition with the giant ostrich head, the type is equally large and textural to give more visual interest to the piece.

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